Our Story

Shoreline Tours & Camping started off as a way to make it easier for anyone to enjoy camping on the shorelines of Wisconsin’s waterways. It has since grown to include more inclusive options and day trips for those not looking to camp; including pontoon cruises, sandbar trips, and bus trips. Our main mission is to provide a relaxing and fun outdoor experience for all, no matter which option they choose.

• Adventure: Our enthusiasm for providing a unique and enjoyable outdoor experience for all our clients is at the heart of everything we do. Taking exciting and necessary risks allows us to bring a sense of energy, intensity, and drive into all of our endeavors.
  • We have the enthusiasm to be the catalysts for a unique & enjoyable outdoor experience. We have the willingness to take necessary risks to help benefit the company and the clients.

• Connection: Our interactions give us purpose and make it possible to inspire change and build trust with our clients and within our team. We believe it’s not about where you go, but rather who you go with and the bonds you share along the way.
  • Connection is an energy exchange between people who are paying attention to one another. It has the power to deepen the moment, inspire change and build trust. Connect with each other and nature. It’s not where you go, it’s who you go with and the bonds you share along the voyage/adventure.

• Excellence: Our standard commitment to hold ourselves to a high level of quality in everything we do, allows us to go above and beyond expectations and provide an exceptional experience for our clients. We will always consider new opportunities to learn and grow, while expecting more of ourselves than our clients do.
  • The standard commitment we hold ourselves to for providing a high level of quality to everything we do for our clients and ourselves, with the goal to go above and beyond expectations.

• Innovation: Our capacity to take calculated risks, encourage creativity, accept uncertainty, and tolerate good-faith errors, allows us to recognize challenges as potential business opportunities. We anticipate the changing needs of our clients and create novel ideas to meet those needs.
  • We take calculated risks, encourage creativity, overcome challenges, accept uncertainty, and tolerate good-faith errors. We recognize negative feedback, daily problems, and industry challenges as potential business opportunities. We anticipate the changing needs of our clients and create novel ideas to meet those needs. We have an agile strategic and budgetary strategy where break-through ideas have a path to implementation, creating new value for ourselves and our clients.

• Integrity: Our honesty, transparency and commitment to doing what’s best for our clients and the company, makes it easy for everyone to focus on having fun in the moment. We hold ourselves accountable and strive to deliver genuine, exceptional work no matter what.
  • We’re honest, transparent and committed to doing what’s best for our customers and our company. When we operate from a place of integrity, we hold ourselves accountable and strive to deliver honest, excellent work no matter what. To have a good time, one must trust their host and going on an adventure is no different.