Owner Spotlight – Kristi Schultz

The Scoop… Name: Kristi Schultz SIC Title: General Manager and CFO When I started at SIC: 2020 My hometown: Born in Alexandria, MN I currently reside in: Stoughton, WI My family consists of: My three kids – Tara (28), Jodi (25), and Jacob (21), my fiance, Gary Camping, boating, and outdoors… My favorite camping memory…

Owner Spotlight – Amanda Yapp

The Scoop… Name: Amanda Yapp SIC Title: Administrative Manager When I started at SIC: 2016 My hometown: Madison, WI I currently reside in: Sun Prairie, WI My family consists of: My husband, Justin, my son, Liam, and our dog, Leonidas. Camping, boating, and outdoors… My favorite camping memory was: Going to a natural waterslide up…

Owner Spotlight – Tiffany Yapp

The Scoop… Name: Tiffany Yapp SIC Title: Chief Marketing Officer (CMO) When I started at SIC: 2016 My hometown: Lodi, WI I currently reside in: Cottage Grove, WI My family consists of: My fur babies, Sansa and Ronald Camping, boating, and outdoors… My favorite camping memory was: Going to Indian Trails campground in Pardeeville every…

Owner Spotlight – Justin Yapp

The Scoop… Name: Justin Yapp SIC Title: Founder – CEO When I started at SIC: Founded in 2016 My hometown: Lodi, WI I currently reside in: Sun Prairie, WI My family consists of: My Wife, Son and Dog Camping, boating, and outdoors… My favorite camping memory was: Up in Door County when I wrangled a raccoon…

Perks of Camping by the Shoreline

Written by: Jessica Bolts Whether you’re seeking adventure from out of state, or are an avid nature explorer, camping along the shoreline might be new territory. What makes camping along a sandbar different than a traditional campground? There are many perks to both types of camping, but shoreline camping has a few unique aspects that…

Camping Horror Stories – and How to Avoid Them.

Written by: Jessica Bolts Although camping is an enjoyable summertime staple, it can sometimes be a taxing experience – especially if something goes wrong. Don’t worry camping rookies, even experienced outdoorsmen make mistakes. I interviewed these campers, with all different levels of experience with nature, who told their horror stories about how their trip turned…